Elon Musk says Twitter's blue bird logo will change to an 'X'

Twitter owner Elon Musk said on Sunday that the social media company will change its iconic logo of a blue bird to a simple “X.”

“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote in a Twitter post.

Musk, also the owner of Tesla, bought Twitter nearly six months ago in October 2022 for $44 billion. After acquiring the social media company, he merged the company into an entity called X Corp, which the new logo of an “X” would be referring to. 

New Twitter Chief Executive Officer Linda Yaccarino said on Sunday that Twitter will be transforming into an everything-app called X, which would work as an AI-powered “global marketplace for ideas, goods, services, and opportunities.” 

"It’s an exceptionally rare thing — in life or business — that you get a second chance to make another big impression," she tweeted. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."

The idea behind the X logo is “to embody the imperfections in us all that make us unique,” Musk added. 

Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8

— Elon Musk (@elonmusk) July 23, 2023

While it is unclear when exactly the logo of the social media company will be changing, Musk hinted that it would be happening as soon as possible. 

“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” Musk tweeted late Saturday.

Despite the worldwide recognized logo for Twitter, Musk has never been a fan of the blue bird. 

“It should have been done a long time ago,” he said in a Twitter Spaces audio chat referring to the logo change. 

“We’re cutting the Twitter logo off the building with blowtorches,” he added before the company’s logo was removed from its San Francisco headquarters. 

Twitter’s overhaul comes weeks after Marc Zuckerberg, creator of Facebook, launched a platform to rival Twitter called Threads. Five days after its launch, the application had over 100 million users signed up. Threads is functioning as a simpler, advertising-free version of Twitter.