Trump media company makes deal with video platform Rumble

Donald Trump’s media company sealed a deal with the Canadian video platform Rumble, which will provide Trump’s new social media platform with video and streaming services.

On Tuesday, Trump Media & Technology Group (TMTG) announced that it entered a “wide-ranging technology and cloud services agreement” with Rumble Inc.

Trump’s new social media company, “Truth Social,” aims to compete with Twitter and Facebook to encourage an “open global conversation.” Truth Social plans to start operations next year.

"As part of our mission, TMTG [Trump Media & Technology Group] continues to align with service providers who do not discriminate against political ideology," said Trump in a statement. "Therefore, I have selected the Rumble Cloud to serve as a critical backbone for TMTG infrastructure. TMTG has already launched Truth Social on the Rumble Cloud for invited guests only, and the initial Beta launch has been excellent. America is ready for TRUTH Social, and the end to cancel culture."

Rumble was launched in 2013 by Chris Pavlovski as a “neutral video distribution platform.” The Canadian company’s mission is to protect a “free and open internet.” The platform was designed to be immune to cancel culture, according to the statement. Rumble went public earlier this month and was valued at an implied $2.1 billion valuation.

“Rumble is excited to provide technology and cloud services to TMTG,” said Pavlovski. “We continue to build the infrastructure to deliver a free, open, and neutral internet. Rumble was designed to be immune to cancel culture, and we are at the forefront of a movement that believes everyone benefits from access to a neutral platform that hosts diverse ideas and opinions.”

Trump’s new media company is currently under investigation by the U.S. Securities and Exchange Commission. The investigation is looking into a merger of the company with a special purpose acquisition company.