Business
Ford unveils 'From America, For America' pricing plan in wake of Trump tariffs
The automobile manufacturer is offering what it coined a “handshake deal with every American,” one day following the imposition of 25% tariffs on non-American-made vehicles.
April 3, 2025 10:57am
Updated: April 3, 2025 2:55pm
Ford announced their “From America, For America” initiative on Thursday, in which it will offer employee pricing to every customer who purchases one of their vehicles.
Following the announcement, Ford’s chief policy officer, Steve Croley, told Fox News that their customers will get the same deal as their employees. Addressing customer concerns and uncertainty surrounding the tariffs he said, “we want them to be assured that Ford, the most American auto company, is going to do right by them, as are our dealers.”
Emphasizing the American-made aspect of the manufacturer he said, “we make the most cars here, we employ the most, we export the most, so we here at Ford are in a good position to address customers’ concerns and give them a really great deal on a great vehicle .”
During the spring promotion, buyers will save on 2024 and 2025 hybrid vehicles, Ford’s plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The employee-pricing deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.
Additionally, electric vehicle buyers through Ford's Power Promise will also receive a complimentary home charger with standard installation through June 30, according to Ford’s announcement.
