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Opinion & Reviews

"Go woke, go broke": When businesses embrace the progressive agenda

The failed campaign cost the company $5 billion in market value in the last week alone

Photo of Busweiser and iinfluencer Dylan Mulvaney
Photo of Busweiser and iinfluencer Dylan Mulvaney | Illustration

April 17, 2023 6:08pm

Updated: April 18, 2023 5:17pm

“Go woke, go broke” is a phrase that expresses how businesses that embrace the progressive agenda suffer great economic losses. Budweiser recently proved it. In a failed attempt to appear “hip” and “inclusive,” the beer company put a man who dresses not just as a woman but as a girl on their cans of Bud Light and it was a resounding failure. It caused so much outrage that his stock plummeted and his director had to apologize.

The failed campaign cost the company $5 billion in market value in the last week alone. There was such backlash, that a Budweiser distributor in Missouri canceled an event featuring the company's famous Clydesdale horses because the public was "still" "sensitive" about the matter.

“We never intended to be part of a discussion that divides people,” said Anheuser-Busch CEO Brendan Whitworth in a statement. "We're in the business of getting people together for a beer."

Whitworth did not mention the trans activist, he only offered an apology to offended customers.
He said he is responsible for "ensuring that all consumers are proud of the beer we brew" and that the company proudly supports "our communities, military, first responders, sports fans and hard-working Americans everywhere." Whitworth added that he spends a lot of time "listening to and learning from our customers, dealers, and others."

Activist Dylan Mulvaney recently announced that he was celebrating his first 365 "of being a woman." He caused deep outrage among those who claim that being a woman is not a disguise. This unleashed a counter-campaign of women, many of them mothers, who celebrated more than 10,000 days of being a woman.

Politicians from the U.S. and Mexico joined the campaign. From Congresswoman Boebert to former legislator Elsa Méndez and the first U.S. congresswoman born in Mexico, Mayra Flores, detailed the joy (and pain) of childbirth, something that a man who claims to be a woman can never feel.

The male audience also made their voices heard. Notable figures within conservatism such as Kid Rock, Matt Walsh, Travis Tritt, John Rich and Tucker Carlson have been relentless in their criticism of Bud Light.

But the matter is much more than a single brand, it is a trend. In fact, Nike unleashed the same fury. At the moment there is a campaign on TikTok of women burning their women's clothing, in response to the fact that Mulvaney, the same man who disguises himself as a woman, became the new face of a Nike women's sportswear campaign.

The predominant political and economic force today is corporatism. Through collusion, the world's largest corporations and “progressive” policies.

From Davos, Switzerland, the president of the World Economic Forum, Klaus Schwab, Larry Fink of BlackRock, or Marty Lipton, founding partner of the most profitable law firm on Wall Street, have assumed the role of crypto-politician.

Through quotas, companies must meet a series of requirements to satisfy the 2030 Agenda. The pressure is first economic, then judicial. Asset managers like Fink, who has $10 trillion in holdings, use his influence in the market to force smaller companies to conform to their vision of "social justice." They either comply or refuse to invest in them.

Banking is no exception. Goldman Sachs made it clear in 2022 that it will not collaborate with companies unless they meet the board's diversity goals. A short Google search leads to the founding of BBVA Bank. There it explains the corporate goals. The abbreviations in English ESG are used: 'Environmental', 'Social', and 'Governance' (Governance or corporate governance). ESGs are environmental, social, and governance considerations.

But not every government has been submissive and compliant. The state of Florida has been an example of resistance. Under Governor Ron DeSantis, the sunny state cracked down on Disney for its indoctrination of minors. The corporation lost its privileged fiscal situation. Lost autonomy. Now they will have to pay taxes like the average Joe. In response to trying to intervene in local state policies.