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Jennifer Lopez poses nude to promote her new beauty line

The balm sold by the singer is a "guarana seed and pink pepper extract"

August 16, 2022 2:27pm

Updated: August 16, 2022 7:54pm

Jennifer Lopez appeared naked in the middle of the largest cities in the United States. "Beauty has no expiration date," reads the advertisement on the streets of Los Angeles and New York promoting the singer’s new beauty line JLoBody.

At 53 years old, La Diva del Bronx showed off the firmness of her body after posing to advertise her new product for the buttocks. The balm ensures firmness with the help of "guarana seed extract and pink pepper."

The components of the ointment are extracted from a climbing plant of the Sapindaceae family, native to the Amazon basin and very common in Brazil.

"All the power and science behind JLo Beauty now for the body," the star wrote on the unclothed images. 

"We've taken skincare beyond the face by developing clinically proven body care that is intentional, targeted, and delivers real results. This is truly sexy science at any age," the brand’s site added.

A few days ago Ben Affleck's wife talked about her new product Booty, and claimed that "it will make a woman's body look different instantly" according to El Universo. The singer argued that "it's all about confidence."

"The power of JLo Beauty? now for the body. #JLoBody is a clinically proven, high-performance skincare line for the body that delivers results you can see and feel instantly, and that get better over time," the star posted on her social media. 

The new product costs $65, according to its website, and will be available from September 6. It will be available in stores on September 26.

The artist launched the new beauty line during her honeymoon trip to Paris after her wedding to Ben Affleck.