Cuban singer Camila Cabello reinvents herself in her new album "C'XOXO"

Cuban singer Camila Cabello will present her fourth studio album, titled C'XOXO, a work in which she talks about sensuality during the last stage of her love relationships during her twenties.

The artist, who has been in the public eye for 15 years after being discovered on the program, The X Factor, reveals a completely reinvented version of herself in this album that is more open and freer.

The new work is vastly different from her last album, Familia (2022), in which she delved into Latin rhythms and music in Spanish.

Her new material, entirely in English, takes the public through genres such as hyper-pop, afrobeat, R&B and hip-hop, revisiting successful rhythms in the past and shares credits with artists such as Drake, JT and Yung Mami, Lil Nas X and Playboy Carti.

In songs like “I Luv It,” the first single from the album, the singer marked the aesthetics that would define this new stage, showing off her platinum blonde hair, recalling the fashion of the 2000s with saturated makeup and sports clothing.

The video for the song refers to speed, cars and weapons and shows obvious inspiration from Rosalía Motomami’s album, specifically to clips of songs like Saoko, where vehicles took center stage on the screen.

The Spanish singer's album was described by Cabello as “the best pop music she had ever heard” in an interview with an American media outlet, adding that her inspiration also arose during her work on C'XOXO.

During that production, the young woman collaborated with El Guincho, producer and co-author of Rosalía's Bad Love.

Also alongside Drake, Cabello explores the failure of a relationship with Uuugly with just a few choruses and adapts to the style of Canadian author of Hotline Bling.

During the song “Dreamgirls,” the singer who has been exposed to the cameras since her adolescence sends a message to girls: “This is for the girls who are learning to be women (...) We are the ones who make the world go round and if they didn't know it, now they know it.”

Although Cabello had discussed sexual themes in other songs, especially in her album Romance, in this one, the singer freely expresses herself more clearly, especially in June Bloom.

The album will be available on platforms first thing this Friday, June 28, and that same day he will have an appearance at the Tinderbox Festival in Denmark and on June 29 he will perform at the Glastonbury festival in the United Kingdom.