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Only 1% of U.S. Hispanics voters want to be called ‘Latinx’

The respondents most preferred “Hispanic," "Latino," or “American.”

October 24, 2022 6:47pm

Updated: October 24, 2022 6:53pm

A new poll appears to confirm that America’s Hispanics are not keen on the term “Latinx.”

The survey, conducted by Bienvenido with conservative polling firm WPA Intelligence, found that only 1% of likely Hispanic voters want to be called Latinx.

Among the 1,288 likely Latino voters in the poll, the most preferred term was “Hispanic” at 56%.

The popular “Latino” actually took third at 12% – after “American,” which came in second with 20%.

A significant number of respondents wanted to be identified with their country of origin: 6% by just their home country and 5% with that country plus “American.”

Latinx has been promoted as a gender-neutral label by liberals despite polls showing that Hispanic Americans object to or are event offended by it.  

Progressive Rep. Alexandria Ocasio-Cortez, D-N.Y., defended the term by posting to social media that “gender is fluid, language is fluid” and accused Democrats who disliked it of putting re-election over people’s identities.

Last November, a poll by a firm specializing in Latino outreach found only 2% of respondents refer to themselves as Latinx, with the overwhelming majority preferring “Hispanic” (68%) or “Latino/Latina” (21%).

40% of survey respondents said Latinx bothers or offends them while 30% said they would be less likely to support a politician or organization that uses the term.

The term is conspicuously absent from the Smithsonian’s new National Museum of the American Latino, which was created in 2020.

The Bienvenido/WPAIntel poll comes as the Democratic party bleeds Hispanic support to the GOP over economic issues.

“While progressives are busy pandering to the LatinX vote, conservatives are winning over the Hispanic vote,” Bienvenido founder and president Abraham Enriquez tweeted.