Apple prepares to launch its first artificial intelligence products

Apple is close to kicking off one of its biggest events in years as it faces a number of challenges.

At its annual Worldwide Developers Conference, which begins on Monday, the American multinational technology company is expected to announce a partnership with ChatGPT maker OpenAI and unveil the first batch of generative AI tools arriving next year as an iOS update 18, according to the company.

The new version of Siri, released in 2011, could be able to analyze the user's phone activity, such as messages or notes.

According to the media, at first Siri will only be able to control functions in applications created by Apple and process one command at a time, but the company would be working on making the assistant capable of processing multiple tasks in a single request.

According to Wedbush analyst Dan Ives, the company that is betting on AI “will usher in a new frontier for Apple” that will have a lasting impact on its products and services.

This new challenge could lead to growth in iPhone sales and services in the coming years, as users now expect to upgrade their devices.

“We see generative AI as a key opportunity in all of our products and believe we have differentiating advantages there,” Apple CEO Tim Cook said at the company's most recent conference in early May. about results.

Both Samsung and Pixel launched smartphones powered by Google's AI last year.