Entertainment
Lorenzo, Chayanne's son, successfully debuts in the world of fashion with new clothing brand
The young man's venture has exceeded all expectations even though his project has nothing to do with music
September 29, 2022 12:57pm
Updated: October 1, 2022 5:12am
Chayanne's eldest son, Lorenzo Figueroa, launched his venture in the fashion industry, and its a success. According to what the young man told Telemundo, during the restrictions due to the coronavirus pandemic, he was encouraged to establish his "casual" clothing company, through which he seeks to highlight the Latin essence.
Lorenzo created Stamos Bien, the name of the brand, after graduating in 2020 from the School of Economics at the International University College of Business in Miami, where he lives, according to the outlet.
"I was graduating from college and I wanted to do something. I wanted to do a project. I told two friends and we decided to make a clothing line," Figueroa said in the interview.
The 25-year-old announced in early 2022 through his social media that he had everything ready to launch his project. "Coming soon! @stamosbien #miami #newproject #stamosbien," he posted on his personal Instagram profile, intriguing his more than 300 thousand followers.
Lorenzo highlighted the role of his father in the endeavor, who supported him with some advice: “The only thing my dad told me was: Do it. Do it. It's time to do it. You are young and put everything into the project."
"My dad has always given me advice. With 44 years in the music industry, he knows a lot about clothes, how to dress well, and how to look good, so he gave me advice on what people would like. This helped me a lot in starting my clothing line," Lorenzo added.
"Stamos Bien is a streetwear brand established in 2020. It represents the Miami lifestyle through its versatile and stylish range of apparel for both men and women," reads the description of the company on its website.
The fashion brand's products are available at its physical store, located in Miami, Florida, and on its website. The line offers urban-type garments such as sweatshirts, oversize T-shirts, and other items ranging from $20 to $100. It also ships to some Latin American countries, including Argentina, Chile, Peru, Costa Rica, Ecuador, and Colombia.
