DeSantis launches Spanish-language media campaign, targeting Latino voters in Florida

Florida Gov. Ron DeSantis announced on Wednesday that he is launching a Spanish-language ad campaign in an attempt to convince Latino voters in the Sunshine State to support his re-election bid in the upcoming November elections.

Speaking with Fox News, DeSantis’ political team said the ads will target Latino markets in Orlando and Miami and will reflect the governor’s “commitment to communicating his "Keeping Florida Free" policy agenda to Spanish-speaking voters.”

According to his campaign, the Republican governor will spend a whopping $5.3 million to reserve ad time across Spanish language media outlets, including cable, radio and social media.

Although Florida was long considered a swing state, the GOP has made gains with Latino voters in recent years and polls have shown that Latino voters now favor Republican candidates in elections across the state.

DeSantis won 44% of the Latino vote in 2018 and recent polls show that he is on track to do the same in November as President Biden’s ratings continue to fall.

"As Joe Biden and the Democrat Party continue to lose their footing with the Hispanic community, Republicans are gaining and growing, the DeSantis told Fox News.

The governor’s team has argued that the Republican leader’s policies – which focus on the economy and family values – have proved attractive to Latino audiences.

"Spanish-speaking Hispanics in Florida and across the country are moving towards Governor Ron DeSantis because of his emphasis on economic opportunity, education, public safety, and other family-focused policies," the campaign argued.

"This is our first media investment of the campaign, proving the importance we are placing on sharing our freedom agenda with Spanish-speaking voters across the state of Florida."